Try googling “preparing your business for Christmas” and you’ll see there’s oodles of advice for product-based businesses. When it comes to service-based business Christmas and year end preparations, things get a little more vague. For those of us who provide a service, it’s not as simple as just...
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Blog
Getting the excitement back in your business
Are you in a funk? Business might actually be doing quite well but you’re just feeling a little meh about the whole thing? Please, trust me when I say that you are not alone. Everyone goes through this from time to time, and it’s not even just about...
Your ultimate business photo shoot guide
You may have noticed some great new photos being featured on my social pages. They’re from a recent photo shoot I did for my business; the second one I’ve done. While both shoots left me with some fantastic images, they each had a very different process. To save you...
Create your marketing growth plan
Starting out as a new business owner it’s hard not to get excited about promoting your venture. You’ve likely found yourself visually planning the colours, the overall image, a killer catchphrase (or two) and the platform for this promotion. The only problem with this: I’m absolutely certain this beautiful...
Who are you selling to, and what do they want?
As a business coach, a mistake I see all too often is business owners who don’t have a clear idea of their ideal customer. Starting out, it’s so easy to get caught up in this awesome idea you’ve had. To lose yourself in the fantastic-ness of your incredible new...
The power of creating a business plan for your business
If you’ve ever googled “goal setting”, or mix in business circles, you’d be pretty well versed in how important goal setting is. You’d already know that writing down your goals increases your likelihood of achieving them by 95%. You’d also know that goal setting makes you a better person...
Don’t give up on Facebook! (here’s how you can increase engagement on your posts)
I’m not saying anything revolutionary when I declare, Facebook has CHANGED! It’s just not what it used to be. People aren’t sharing as much as they used to and with the addition of more than just the thumbs up icon, they’re not commenting as much as they used to...
Pinterest. Not just another Social Media Platform
I’m going to share something which may surprise you. Pinterest isn’t actually a social media platform. I know, I get it… The beautiful images and Ikea hacks are a little misleading but I can assure you, it’s true. That said, it is Social Media-ish but it’s a lot more...
Why Instagram can’t be your only marketing tactic (and what other marketing strategies you CAN use)
Instagram is awesome, right? Who doesn’t love seeing perfectly curated images and amusing little videos at the touch of a button? And, for your business it’s great! You can link people straight to your website through a story, you can tastefully display your products and services and it is...
Building your personal brand
Personal branding seems to be much of a buzzword at the moment, but what does it actually mean, and do you need to create a personal brand for yourself (and your business)? Why build a personal brand? From your own experience, what types of businesses and brands to...
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Anyone can build a million dollar business January 8, 2021
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What is Visual Branding? 5 Branding Specialists Share their Expert Knowledge April 13, 2020
- What I learned in Kate Toon’s The Recipe for SEO Success January 21, 2020
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The Great Instagram Experiment August 12, 2019
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How my podcast reached position 2 in the business podcast chart July 11, 2019