Episode 97

Building an inclusive business

with Louise O’Reilly

If you are wanting to build a more inclusive business, but you have no idea where to get started, then this episode is for you. In today’s episode I chat with Louise O’Reilly, an inclusion and diversity coach, about how to get started in building a more diverse business and how having more inclusion in business, is actually really good for business. 

 

In this Episode:

  • 02.35: Acknowledgement of Country
  • 04.03: What does building an inclusive business mean
  • 10.43: The benefits of building an inclusive business
  • 18.23: How to make your business more inclusive
  • 24.59: About tokenism and how to not fall into its trap in business
  • 34.40: How to work with Louise to increase diversity in business

 

Links:

Louise’s Bio

With her unique self-expression, heart-centered rebelliousness, and clarity of her thought-provoking vision of what the world could be enjoying, it’s no wonder Louise is a coach, consultant, blogger, speaker, and online course creator.

Louise is a Warrwa-Noongar woman who focuses on cultural inclusion & diversity and anti-racism work for entrepreneurs who support equality of Aboriginal and marginalised people, who want to learn and take action on their business but aren’t unsure what to do to be an active ally. Offering online courses, live trainings, coaching, consultancy, and speaking services in this field. Her dream is to stimulate co-creation of a more inclusive world. Where everyone feels free to be their authentic self while knowing they are valued and belong.

Her drive is her two children. Her cheer-squad is her husband and her inspiration is the calling from deep within her soul. Louise’s teaching and coaching style is inclusive, compassionate, and supportive. LouiseOReilly.com.au is, where she blogs about inclusion & diversity creation for businesses, her culture, and life from the perspective of a fair-skinned Aboriginal woman.

Outside of business Louise was freelance writing for Amnesty International, a Miss NAIDOC Perth finalist, a radio host, and is part of an Australian first, Aboriginal-led visionary 10-year project designed to create social change and reconciliation in Boorloo (Perth).

 

Transcription

If you are wanting to build a more inclusive business, but you have no idea where to get started, you are going to love today’s episode of the podcast. Today, I chat to Louise O’Reilly, an inclusion and diversity coach about how to get started building a more diverse business and how having more inclusion in your business is actually really good for business. Hello and welcome to The Clare Wood Podcast, where myself and incredible guests share about money mindset, financial successes and how to manage your money in a fun and practical way to create wealth and abundance in both your business and your life. I’m your host, Clare Wood. I’m a business coach and a money mentor. I strongly believe that money has the power to positively change the world. I can’t wait to help you transform your mindset around money, create a love of numbers and build the business of your dreams so you can live a life of financial freedom, giving and global impact.

 

Louise, it’s so wonderful to have you here. I heard you first on The Emily Osmond Podcast and Emily’s a good friend of mine. I just shared with you off air, there’s something about your energy that was just so magnetic and your message that I wanted to share with my audience. Thank you so much for agreeing to come on today. I guess before we get started, would you be able to introduce yourself?

 

LOUISE:

Absolutely. Well, thank you so much for the invitation. I love talking on podcasts. You know my husband tells me that I could talk about anything for a really long time. He’s like, “You know, you could talk about a potato for an hour and it wouldn’t even be boring. It would be fun and interesting. And people would want to listen to you talking about this potato.” But hello, everyone, to all the listeners out there. My name is Louise O’Reilly. I am a Warrwa-Noongar Aboriginal woman. That’s how I identify. I am a entrepreneur. I have a business where I do inclusion and diversity coaching. I also have e-courses to do. And I also run programs and I love, love, love, love doing the programs because I really love connection. And I suppose this is one of the reasons why I like doing this kind of stuff and talking, because I feel like I have connection to you. And I feel like I have connection to your listeners too, when I speak. But before I go any further, is it okay if I do an Acknowledgement of Country?

 

CLARE:

Of course, please go for it.

 

Acknowledgement of Country

 

LOUISE:

Wonderful. Thank you. For those of you listening, who aren’t aware of what an Acknowledgement of Country is, it’s something that is becoming more customary in the Westernised world as well to do here in Australia. And it’s basically a statement that acknowledges the custodians of that place, and the custodians here are the Aboriginal people. And so I would like to acknowledge the people of the Nunga nation as the traditional and ongoing custodians of the lands and waters on which I live on, I play on, I work on and I create beautiful memories with my family on. I would like to pay respects to the elders here and thank them for their community leadership, their guidance, their love, their support. And also acknowledge my ancestors who’ve walked across this land too, because this is my land as well. And it is them who walked those footsteps before me. And now I have the opportunity to create footsteps for my babies. And that is so beautiful and moving to me. So thank you for allowing me to do that.

 

CLARE:

Oh, pleasure. Thank you. That was so beautiful. And I’d love for you to share maybe a little bit later on about when it’s appropriate for people to be doing an Acknowledgement of Country and who it’s appropriate to be doing it for as well. So maybe if we can start right back at the beginning though, before we dive into that. I’d love to, first of all, understand what does building an inclusive business actually mean?

 

What does building an inclusive business mean

 

LOUISE:

What does it actually mean? I think we need to go back even further than that to really understand the true meaning of it. And this is a lot of the time where my own experience comes in, my life experience comes into it and why I’m at this point. So I know your listeners can’t see, but I am very fair skinned. I look Caucasian. So it is a very interesting experience I have had identifying as an Aboriginal person, but not feeding into that stereotype of what an Aboriginal person looks like. So for me, not only identifying as Aboriginal being part of a minority group and a marginalized group in our society and growing up, and from a very, very early age like as young as five or six, really understanding that Aboriginal people seemed like they were excluded all the time. There were not wanted. It seemed like every message that came through from society in my community was it’s wrong to be Aboriginal, it’s bad to be Aboriginal, Aboriginal people are all these negative things and these negative traits and negative behaviors.

 

And it really impacted deeply on me and my own identity because I started to question myself like, “Well, I identify as Aboriginal, so am I…” Oh, that’s my puppy sneezing under the table there, bless you. So I started questioning myself like, “Does that mean that I am bad? Does that mean that I’m wrong? Does that mean I don’t belong?” And this is my country and I feel like I don’t even belong in my own country, in my own community. And sometimes I was even in my own family, I didn’t feel like there was that acceptance of my identity. And it really played a massive, massive part in me growing up. It was really painful to go through those things. And there were lots of really prominent life experiences which told me that Aboriginal people just aren’t wanted here, they’re not valued, they’re not respected, and they are lesser than. They are subhuman.

 

It was that constant messaging that made me even question my own existence as a person and my own life. Growing through that, I kind of got to the point where I’m like, “You know what? I can handle this. I can understand how society works and I don’t have to accept it. I can be okay with myself.” But then something magical happened. I fell pregnant and I’ve got two babies now, but I just had this moment where I thought, “Oh my goodness, I’m bringing this perfect human into this world and they’re most likely going to have to experience the same kind of pain, trauma and struggles that I had to go through growing up.” And I didn’t want them to do that. So that’s why I’m doing the work that I do. I want every single person on the planet to know that they are okay being exactly who they are in their authentic self, identifying the way they wish to identify, all that kind of stuff.

 

And how I can do that is helping businesses then become more inclusive. And then that creates a beautiful little ripple effect onto their customers, their clients and into their families, into their communities. It’s so much more than about business, but business benefits hugely from it as well.

 

CLARE:

I probably should have asked the question differently, like how can we create a more inclusive planet as a first starting point? Thank you so much for giving the context and a bit of background around why inclusivity is so important to you and why it should be to everyone. If we’re going to then talk about inclusivity in a business sense, as well as in a wider life sense as well, what does inclusivity in business look like?

 

LOUISE:

Yeah, that is a wonderful question. And a lot of people come to me and say, “Well, I want to be inclusive, but I can’t help all these people. It’s not what I’ve got experience in.” And I totally get that. And my version of being inclusive in business doesn’t mean being inclusive of every single person. My version of inclusion in business is being inclusive of everyone in your niche. Because what I have found with my clients is that they have a niche and I believe in niching because we’re here to help specific people with specific things. And that’s taking away or trying to say, “Well, it’s not worth helping anyone else.” It’s that’s what our calling to do that particular thing. But what I’ve found is when they have that niche, there is a marginalized group within that niche that they’re not even recognising is part of their niche that they could be working and supporting, through their things like language and the way they show up and the way their business looks and their branding and all those little bits and pieces tell that minority or tell that marginalised group… excuse me, it doesn’t necessarily mean minority. It’s a marginalised group, a group that is oppressed in some way. It tells that group that that business is not safe to work with. And if you can’t present as being a safe space where that business sees you and values you and is nonjudgmental of you and won’t discriminate because of any of those little things that society likes to discriminate on, they’re not going to do business with you, but they could. In the grand scheme of it, you could be reaching that soulmate client of yours. And you can be creating massive impact and transformations in those people that you are unintentionally excluding. And it’s because of our unconscious biases and stories and social conditioning that we’ve picked up along the way.

 

CLARE:

Yeah. That is such a fantastic answer. And I guess a lot of people like myself want to create really inclusive businesses, but struggle with even knowing where to start. So that’s why I wanted to bring you on today to sort of dive a little bit more into that. I guess, before we do, the next question that I’d like to understand is what are benefits of building a more inclusive business?

 

The benefits of building an inclusive business

 

LOUISE:

Oh, there is so, so, so many benefits to creating an inclusive business. And I think probably the really big prominent ones is that you get to build community. And so when you have these businesses where it’s more than just, how I explain it is you’re transitioning from a two-dimensional business into a three-dimensional business. It’s when you’re more than this is who I am and this is what I sell to this is who I am, this is what I sell, and this is what I stand for. And when you’re standing for inclusion, you are creating more than what the transformation of your product and service creates. You are also adding to that vision and that co-creation of creating a more inclusive world. When you’re having clients come to you, they come to you going, “Oh my gosh, I love your vision. I love what you’re supporting. I am going to be so loyal to you. We are talking about something so much deeper than this. So I’m going to do business with you because I’m a conscious consumer.” And as we all know, the consumer is becoming more and more conscious about where they’re spending their money. It needs to be about more than the product and service. It needs to be about the vision, about what you want to create in the world as well. You have that customer loyalty that they’re going to do business with you no matter what. It also creates this opportunity for advocacy for your business as well, where people refer, go to that business. It doesn’t matter about the prices anymore because it’s about you have a great service and you create great transformations or you have a great product, but you also are there supporting the inclusion of all people. And that’s a world that we want to live in.

 

And then you also have the side of it when you’re starting to actually build your teams and your business as well. You’ve turned away from having a cultural fit in your business to more of a value fit in your business. And this is the way a lot of businesses are already going, because we all have the same values, we all want the same thing, so we all want to have happiness in our lives. We want freedom and we want to feel joy, and we want our families to thrive. So we want those same values. So if you know that same value system that you have and you present that in your business, and then you start becoming magnetic to people who want to work with you based on your value systems that is not limited by race or class or gender or anything like that. Our values are based on our value systems. And so that creates a diversity coming into your business.

 

But what it also does is they latch onto that vision. And when they latch onto that vision, that is when you also create loyalty within your staff, you create community within your staff. You were there for more than the making of the money. You were there to create that world, that inclusive world. And that just, it’s so motivating. Not only does it do that is when you start to actually stand up for what you believe in or you start being inclusive, it starts to weed out those clients that don’t believe in that stuff. And that’s a good thing to have those people who go, “Well, I don’t want to be inclusive” or “I don’t think that races are equal” or whatever it is, “I don’t believe in equality.” Those people can leave your business and I see that as a bonus. But what it does is it opens up the space for those ideal clients, those beautiful soulmate clients to come to you, who will align with you because they know you’re safe now and they do business with you, and they feel loyal to you.

 

So it’s about the connection, the relationship, and creating more than what your business is.

 

CLARE:

Wow. There are so many benefits to building an inclusive business. So I’m wondering why do you think it is that so many business owners resist building more diverse businesses and have this focus on inclusivity in their business?

 

LOUISE:

It’s such a complex question. And there are so many things that add into it. And if I were to put it down to anything really, the big thing that I see myself is that there is a fear of difference. And we have been taught from our governments, we’ve been taught from our communities, we’ve been taught within our families to fear difference. And with inclusion we know that difference is not the scary thing. The difference is the thing that we can celebrate because difference brings richness, difference brings culture. Difference brings so much innovation that if we were to have a business where it is all people who identify in the same way, who have belonged to the same culture and all that kind of stuff, they can only bring more of that sameness to it. Your business can’t expand, it can’t grow, it can’t be innovative or anything like that because you only are living in within the paradigms of what your culture and that sameness brings.

 

But when you add people who belong to different identifying groups, they come in with their different backgrounds, their different experiences, their different perspectives on the world, because we all have different perspectives on the world. This is when you create that beautiful, and this is why businesses do masterminds, you create a mastermind in your business. And when you start to have everyone sitting at that table and having input into your business and brainstorming ideas of how to solve this particular thing or how to create this, or what’s the most imaginative thing we can come up with. When you have all that diversity with all that different experience coming in together and everyone is valued in that, you come up with something that not a single one of you could have created on your own.

 

And this is where you have businesses, where you go, “Wow. How on earth did I come up with this thing?” It just blows people’s minds, these new ideas and concepts and ways of doing things. And you can always guarantee it’s because of the diversity in their business. But not just the diversity, it’s the inclusive space created first, which then attracts the diversity of people to come because it’s a safe space. Then when most people are in that space, they are absolutely valued, respected and cherished as equals in that space. And then that’s where that magic happens.

 

CLARE:

Yeah. It’s interesting that some people choose to resist it. And I think that there’s a whole bunch of reasons why. I definitely, speaking for myself, I really want to build an inclusive business, but I don’t know how to get started, if that makes sense. And so that’s why I wanted to bring you on today and start to open up the conversation, obviously, both for myself and also for other business owners who are listening. So if people are loving everything that you were saying, they can see all the benefits of building a more inclusive world and a more inclusive business, how do they get started on that journey?

 

How to make your business more inclusive

 

LOUISE:

Something that I really encourage my students or my clients to get started on from the very beginning is to really become super self-aware. So you start with yourself and looking at your own heritage and your own ancestry and looking at your culture. And I know a lot of my clients really struggle with the culture thing because there’s this feeling that, “Well, I don’t have culture.” And the truth is every single person on the planet has a culture. It’s just when you are part of a dominant culture, you don’t see it because it just seems like that’s what is. And the reality of it is not everyone lives the same ways, that not everyone participates in that same culture. So if you’re going to places and you’re speaking a language and you’re wearing certain clothing and you’re eating certain types of food and you’re entertaining in certain ways, that’s all part of culture.

 

And our businesses fit in the culture too, because not all businesses operate the same way Western culture does business. So if you can really become super aware that when I do this particular thing, that’s culture and everything is culture. And then when you understand that, you can start to see the differences in culture, but not because they’re lesser than or anything like that, but you can just really acknowledge, “Oh, this is my culture. That’s their culture. They’re both okay and they’re both amazing.” Really starting to do that can help with that understanding because it needs to be something from within. It’s not a superficial, “I want to be inclusive, so it’s everything on the outside of me.” What I have found with people who belong to a dominant culture is that they often place themselves outside of the spectrums of everyone else. And particularly, when you’re talking about anything to do with marginalized people, it’s like, “Well, there’s marginalized people and then there’s me.” And that’s not the case, we have these spectrums of intersectionality and we all fit into that.So identifying where we fit on each of those spectrums. So where do you fit on the disability scale? Where do you fit on the whiteness scale? Where do you fit in how well you are financially, where do you fit on that? Where do you fit in terms of race and ethnicity? So when we can identify that, then we can go, “Okay. Well, this is where I fit into the whole grand scheme of things.” And then you can start to understand the privilege you have because of those things. When you understand your privilege, then you can start to understand where you can leverage your privilege to make changes and make a difference.

 

But it’s also about what drives you, what’s integral to you. What are some things that you will not stop talking about? When we’re talking about social change and social issues, and being inclusive is certainly a social issue, we’re actually talking about human rights. It all comes back down to human rights. So what human rights thing do you support? Is it feminism? Is it gender equality? Is it race equality? What is it that you stand for? And focus on that thing. Because when we are personally tied to it, we speak with conviction and we are powerful in that. And it’s not something that is a knee-jerk reaction. It’s not something in the world that happens and then we have this knee jerk reaction, we say something about it. It’s something that is so important to us that we’re going to talk about it no matter what’s going on in the world. And we’re going to keep talking about it until something actually changes.

 

So that is really important to understand those things. But another thing to understand is that we’re not saviors. We’re not here to convince anyone to do anything differently. I’m certainly not here to convince anyone that they are required to do anything differently. But what I can do is I can speak of my own experience and say, “Because of my experience, I don’t want anyone to go through what I went through. And so I’m offering opportunities of ways that people can think about things differently. And if you love the vision that I’m creating, you can jump on with me and we can create that together.” It’s more about saying, “This is the kind of world that I want to have and want to live in, and it’s not what we have now. And so this is what I’m doing to try and change that.”

 

CLARE:

Yeah. Awesome. I love that you say it starts from within, and then that’s sort of where the… talking about the ripples of change, it has to start from within you, right?

 

LOUISE:

Yes, exactly. And if it doesn’t, it won’t stick, it doesn’t feel right. And that’s that part of it that the people, business owners get afraid of saying something because it’s not something that’s in there, it’s not their inspiration. So I talk about inspiration as being something inspired from within, whereas motivation is externally. And when you have that and you know, “Yes, this is the thing that I want to do”, they feel more comfortable and confident to speak about the things, and know that then they may make mistakes and that’s totally okay. It’s totally okay to make mistakes, but if we are willing to continuously learn and alter our behavior and alter the way we do things and making sure we are ready to apologize, and when we have caused some kind of offense or done something incorrectly and then change, recorrect, that is just a beautiful thing because never in the history of humanity have we been at this point.

 

We are trailblazers in the inclusion diversity space because we’ve never been at a point in humanity where we wanted to be so inclusive. This is totally new and we don’t know how to do it, I don’t know how to do it, but we’re feeling our way and we’ve seen the ripples that are being created. We’re feeling that beautiful connection, we’re feeling how it’s impacting people in wonderful ways through our businesses and beyond.

 

CLARE:

Amazing. So talking about starting change, starting from within, I’d love to understand in your eyes, what is tokenism and how can we ensure that we aren’t being tokenistic in our journey to building a more diverse and inclusive business?

 

About tokenism and how to not fall into its trap in business

 

LOUISE:

Yeah. This is actually a big fear that a lot of my clients have, of seeming like they’re being tokenistic. And tokenism is really when you are doing something, and it’s usually only a one-off thing, to show or prove that you are being inclusive or some way or showing that you are a good person in some way, but you have no intent of following through with going and learning more about inclusion or actually creating any other kind of system or procedure, or altering your behavior in any way to go along with that. And what I say to my clients is… and the clients that I work with, amazing, beautiful, wonderful humans. And they have this fear so deeply about seeming tokenistic.

 

But it’s not our business to worry about what other people think. If you were showing up and you are constantly learning and listening and applying the learnings, and you have that beautiful intention of being inclusive, and you’re taking the action to actually do it, you’re not tokenistic, you can’t be doing token stuff. So it’s more about just losing that, I don’t want to say need or want because it’s neither of those things, but it’s the attachment to thinking about what other people think of you, and more focusing on what are you actually going to be creating? What’s the beautiful, if you choose to not act and not learn, you are supporting the status quo and what it is. And you’re not comfortable in that, obviously, because you feel drawn to be more inclusive. But if you take that action, regardless of what anyone else thinks about you or your business or what you’re doing, you’re taking the action, you are moving towards that creation of what you want to do. You are saying no to that status quo, “I’m not okay with how things are and I’m going to do something.”

 

And the ripples that you’re going to create for your own, for yourself, for your own fulfillment, and it feels great to do it. But also for the community, for your families and the people who feel marginalized, who are marginalized, who are oppressed, they’re going to see the differences, they’re going to feel them, and you’re going to help them experience a world in a different way that’s more inclusive, that they’ve never experienced before. And so that’s a world changing for them. And it’s going to be world changing for you to move into something that hasn’t been done before in beautiful ways. And as entrepreneurs, quite often we love the freedom of expression, we love to be creative. This is a beautiful opportunity to be creative with our own inclusion and how we can create what we want in the way that feels most aligned to us.

 

CLARE:

So when people have a fear of tokenism in many ways by them using that as a reason not to act, that it’s kind of having the almost opposite impact, right?

 

LOUISE:

Yeah.

 

CLARE:

Part of doing the work is potentially putting yourself out there that people may perceive it in that way, but the alternative is not doing anything. So taking action and yeah, we’re probably going to screw up along the way. We’re probably going to make mistakes, but it’s better than doing nothing, right?

 

LOUISE:

Absolutely. I always give myself an example. I have said things in my early learning journey of it. And then a couple of months later say, “You know what? What I said back then, I have now learned more information. Now I had more conversations with that community. And I now realise that is not correct, that’s not the way that they prefer it to be done. This is it.” So I’m okay with being wrong. I’m absolutely 100% okay with being wrong. I would rather just take the steps and be open to being told that I’m wrong than to not take the steps. And I guess for me, it’s more about regret, regret that I didn’t take the action. And I don’t want to sit with that regret or guilt, especially when I know I have so much privilege, I have lots of power and influence in many different spaces. And because I allow the fear of being wrong or other people judging me, I didn’t take those steps.

 

And I couldn’t live with that. That’s not something that I could do. And especially seeing as I’m so tied with it with my children. And I think about all the children and how they feel in terms of how they must show up in the world, how they must do things. And also in business, we have business owners who are feeling they must do things in certain ways and conform to certain things. And it’s just absolutely not true. We don’t have to do those things. So yeah, it’s more of what fits for you and what’s best for you, what aligned with you, and that good feeling thing.

 

CLARE:

Going back to talking about ways that we can, both here in Australia and if you’re listening, in other countries across the world. When we talk about the Acknowledgement of Country, is it something that you believe that all business owners should be doing, white business owners, is it something we do online? Is it something we should be doing when we’re speaking at events? I’d love to understand a little bit more about how that fits in with creating a more inclusive business.

 

LOUISE:

With Acknowledgement of Country, I don’t ever feel that anyone should do anything. I think that everything is a choice. And what I do is I offer different ways to think about how we can do things. And it’s absolutely the business owner’s choice, whether they take them on or not, and that depends on how it feels within them. But an Acknowledgement of Country is a really beautiful show of respect that the places that we live on and we do business on are cared for by groups of people. And a lot of the caring that gets done, in Australia, we call it on country because we have many, many Aboriginal countries within Australia so we call it care for country.

 

And these things that we do is often not seen by the general public. It’s working on a physical level and a spiritual level as well. And it makes sure the systems in our environment are working properly so that we can thrive. And so that everything works the way it should in our ecosystems. And every place has, it has custodians, people who are it’s their birthright to care for those spaces. And this is often why you see a lot of first nations people, those custodians do lots of protesting in terms of mining and resource stuff. It’s because it’s their birthright and their role to care for that space and make sure that in the grand scheme of the whole globe, it will work properly. And so it’s just a beautiful show of respect to say, “Thank you for caring for this space. And I’m now thriving here and living here because of the continued work that you do.”

 

And it’s absolutely a choice if businesses want to have an Acknowledgement of Country on their… they can speak it on their videos, they can have it in their emails, they can have it on their websites. It’s absolutely up to you. But for Acknowledgement of Country, the space… And if you’re a listener, you can do an acknowledgement of some kind. And if you’re in Australia, you can do an Acknowledgement of Country. Absolutely anyone can do that. A welcome to country is different. A welcome to country can only be done by the elders of that particular country. But acknowledgement, anyone can do. And it is just so beautiful. And then what that also does is when you have Acknowledgement of Country, that tells your audience, it tells the public that you respect Aboriginal and Torres Strait Islander people. And so that’s something that goes, “Oh, yes. So there’s an Acknowledgement of Country. Okay. So they may be a safe space. Let me look a little bit further.”

 

And then maybe you’ve got a post about being inclusive and that you support inclusion or you support equality of all people. And then they go, “Oh, yeah. Yes, I agree with that too. It seems like a safe space.” And then you have something like you have images of people who look differently, who identify differently. And so these are all just all parts of the story that make people who’ve come from marginalized groups to go, “Yeah, this business is safe for me. I’m okay to work with this business.” And they’re just little tiny, frail crumb, what are they? Breadcrumbs that people can look at and see to just know, and this is even before they ever even talk to you or approach you in any way.

 

CLARE:

Amazing. What are the ways that the listeners could work with you, Louise, if they were wanting to look to increase the diversity in their business?

 

How to work with Louise to increase diversity in business

 

LOUISE:

There are so many wonderful ways that businesses can work with me. First of all, I have a lot of content. So I have free trainings and videos and e-courses that they can do, I have free content, I blog. So blogging is a lot of time, when I began, I began talking a lot about human rights, and I also talked about my experience as an Aboriginal woman and what the world looked like for me. There’s also online courses that they can do. There’s a few different types of things that business can do in those spaces. I love giving trainings. I absolutely love them. If you love video and audio, they’re definitely for you because I’m a fan of that. And then also, I do programs as well. So at the moment, I’m doing a four-week program with some students. And it’s a Create An Inclusive Business Program where I do a training at the start and they get to, I guess, contemplate the training throughout the week. And then at the end of the week, we do a live coaching call. And that has been amazing.

 

I’m going to be running one more for this year, as far as I can tell, depending on what the world does, who knows. But as far as I can tell, I’m only doing one more lot of that. And then also there’s one-on-one stuff. So I do one-on-one coaching, I do consulting. And I can also come into your Facebook groups or programs that you run and do a training session specifically on inclusion and diversity within the, I guess, the topic of what you’re covering in that particular program. So there’s lots of different fun ways that we can work together.

 

CLARE:

Awesome. I will be sharing the links for you to connect with Louise. Her website, her blog is fantastic. I’ve had a read and there’s so many great articles in there that I had so many aha moments, so make sure you do go and check that out, or share your social media links as well if anyone does want to connect with Louise. Was there anything else that you would like to share with the listeners today?

 

LOUISE:

I do. I’m sure lots of your listeners, their focus is around money, right? And something in my culture is that we understand how the universe communicates with each other. And we understand that it communicates through vibration and energy. And when you are being true to yourself and aligned with yourself, you’re meeting this particular energy. And it’s a beautiful energy when you want to be inclusive of other people. It’s not an island. So when you’re talking about inclusion, it doesn’t mean that that’s the only thing it’s going to be impacting. When you’re emitting this energy, you’re also going to be attracting all the beautiful energy and money to you as well at that particular vibration.

 

So it’s not exclusive, it all communicate. And this is this mass skill up. It’s the difference between the masculine energy and the feminine energy. So in my culture and my place in the world is to introduce more of that feminine energy to it. So if you are becoming truly aligned with yourself and you feel inclusion is the way I want to do business, and you’re feeling great about doing it and you’re following that calling and taking those steps, you’re also going to be attracting that money to you too. It’s just all part of the beautiful gift of being inclusive.

 

CLARE:

I agree. I definitely think that positive vibrations attract more positive vibrations. Thank you so much for sharing that. There was just a line that I wanted to share with the listeners that’s actually from one of your blogs and it says, “Intentions don’t create inclusion in business.” And it was something that when I read that it really struck a chord with me because it’s all well and good to have good intentions, but obviously action is where the impact really takes place. So thank you so much for joining us today, Louise. I’ve taken so much away from today and I know the listeners will have as well. Thank you so much and look forward to chatting to you very soon.

 

Thanks so much for listening. If you love this episode, please share it with your audience. And don’t forget to tag me on Instagram @clare_wood_coach. And also make sure you hit subscribe so you never miss an episode. Have an abundant week. And I look forward to talking to you again next week.

 

About your host

Hi, I’m Clare Wood – I’m a numbers geek, a travel lover, a reality tv addict, and a passionate business coach. I’m here to empower you to create an extraordinary business and an amazing life; because I believe you don’t have to choose between the two.

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