Why mindset trumps strategy with Kelly Noone

Most business owners who want to create EPIC growth think they need to just get the right strategy in place. In today’s episode, I chat with Kelly, the founder of Skin Queen, about why mindset trumps strategy every time. This episode is packed with great advice and tips to help you transform your mindset in business.

In this Episode:

01.57: How Kelly found a gap in her market and started her biz journey to fill that gap

08.10: The struggle Kelly had with her mindset when she started with a business coach

11.07: What “mindset” actually means in Kelly’s business and the shifts she’s made

18.08: The hardest part of doing the mindset work

24.25: How Kelly worked through her own fear of investing and now helps others do the same

Links:

Transcript

Most business owners who want to create epic growth, think they just need to get the right strategy or strategies in place. However, in today’s episode, I chat to Kelly, the founder of SkinQueen, about why mindset trump’s strategy every time. This episode is packed with great advice and tips to help you transform your mindset in business.

 

Hello and welcome to The Clare Wood Podcast. This is your weekly dose of all things money, to help you intentionally create a profitable business and a life you love. I have the difficult conversations about money, so you can make more money within. Each week, I share how you can use mindset and the practical foundations of finance, to elevate your earnings without sacrificing the things that are important to you because you can and should be making more money.

 

CLARE:

Welcome to the podcast for a second time, Kelly, the SkinQueen herself, it’s a wonderful to have you here. Thank you so much for joining me again.

KELLY:

Yay, so keen. I guess this is a different topic though, so I’m really excited to talk about this one, mega excited.

CLARE:

Well, what I’ll do, I’ll put a link in the show notes to our first episode because in that episode we were chatting about my retreat. You came along to my retreat and since then, you’ve gone on to become a private coaching client of mine. The real reason I wanted to get you on the pod, was to have a chat about something that you said to me and it’s just so powerful. We’re talking about the difference between strategy and mindset. Before we dive into that, anyone that didn’t listen to that episode, would you please do an introduction to yourself, what you do, and how you help people?

KELLY:

Yes. No, I’ve got performance anxiety. Okay, my name is Kelly, otherwise known as SkinQueen. I help beauty therapists, skin therapists, and estheticians become confident and successful within their business and also as therapists. I’ve worked in the beauty industry for many, many years, first as a skin therapist myself. Then I went off to being an educator with some of Australia’s best skincare brands and distributors. I would constantly have people say to me, “What books do you recommend? What short courses do you recommend? Where can I learn more? Should I go and study my dermal therapies?” I was like, “Why don’t I create something?” I really started to build out my brand, SkinQueen in 2019. Last year in July, I went full-time in my business. I have a lot of online courses that are actually bridging that gap between what is taught at college and between sending people back to dermal therapies, which is a $25,000 full-time investment in terms of time and money. That is my specialties. Yeah. I’ve been working with you for the past six months. I love the topic that we’re going to talk about, because still I laugh.

CLARE:

Well, I can’t want to dive into that, but before we do, let’s just dive a little bit deeper onto how you do help skin business owners. You teach both the practical side of skin, but you also teach the skill of business ownership and teaching beauty business owners how to scale their business. It’s really cool that you’ve got both of these skill sets and you teach beauty business owners about both of these different areas.

KELLY:

Yeah. A lot of what I teach is the practical skin science, which just isn’t taught. If you’ve been to a beauty therapist before, when they go to recommend you a product or a treatment, it almost feels like they’re regurgitating a sales spiel and they’re not actually understanding the skin itself, which it’s weird to say that out loud. When I actually tell people my elevator pitch, when I say, “I teach skin therapists skin,” they’re like, “What?” I’m like, “I know, go figure.” It’s just not taught. I really help them with that. Then I do take it one step further because not only do they need to know skin, they also need to know how to market themselves on social media, how to market themselves through email marketing, how to attract clients through business collaborations. They need to know how to consult. They need to know how to get people back into their clinic time and time again. They need to know how to close sales. It’s like the full spectrum.

KELLY:

Whilst it just started off with me educating clients on the true causes of acne and the true causes of hyperpigmentation and sun spots and why some people age quicker than others and things like rosacea and eczema and dermatitis and all the different skin concerns that clients are coming into these beauty clinics concerned with, but also true, how to make that a profitable and sustainable business. What I also see happen, is a lot of word vomit to clients and then you just lose the client completely. They feel overwhelmed. They don’t want to convert. They don’t want to come back. They don’t want to purchase. It’s like all that hard work and effort has just gone out of the door. It really has become a well rounded program. I do that all in my program at SkinQueen Society, which actually started where I met you, Clare.We went to a retreat. That’s what we were talking about in our first podcast episode.

KELLY:

We were talking about our million dollar idea. That came to me and I launched it not far after that. I think it was literally three or four weeks after. That program really scaled to $30,000 quite quickly. The next launch was about $35,000. My third launch, which is when I was working with you, doubled. It was a $70,000 launch and now it’s selling passively. I had a look at my numbers before here. I’ve sold three in the past two days. It’s really been a bit of a thing that’s continued to grow and evolve as everything does in business. It just lights me up because it’s something that’s so simple. I think when you know something, you take it for granted. When I started to connect with more business owners all the time and really finding out, “Wait, you don’t know how to close a sale? You really struggle to explain that to a client? You don’t know how to attract clients,” to be able to build out my well-rounded program and just seeing the results and hearing the big client wins.

KELLY:

I had a lady the other day, oh my God, I could almost cry talking about this. She’s been in the industry for 22 years, she’s been a therapist, she’s worked for other people, she’s even been an educator at a beauty college. She said, “Since finding you and doing your program, my business has completely changed.” She’s like, “I’m busy all the time. I’ve been able to grow my team from myself to a team of three. We’re selling more than ever. My mindset’s completely shifted and I’m so in love with skin. My passion’s been reignited.” I was like, “What? All from me?” I was like, “Oh my gosh.” It’s just that impact that I love having on people in the industry.

CLARE:

Yeah. I love, love, love all that. The fact that you are able to help people have such big transformations is why your business is so successful because you’re helping people to grow their skin businesses. I have to say it’s thanks to you, that I’ve got my skin back on track because when we first met, I was using supermarket cleanser, which mortified you. You set me in the right direction and I really, really feel like my skin is looking so much better these days.

KELLY:

Yeah, a healthy glow of your skin right now. For those who can’t see the video, it’s on point.

CLARE:

Well, thanks to you. I will share a link in the show notes for the episode. If anyone is a skin beauty business owner and wants to go on to connect with Kelly, join SkinQueen Society, then please make sure you go and click on the link in the show notes for today’s episode. We could talk about skin and your business all day, but let’s have a bit of a chat about mindset. If you wouldn’t mind sharing this story about how you got a little bit maybe frustrated at me when we first started working together.

KELLY:

Do you know what though? I wouldn’t even take it personally. I think me being a, I’m a Capricorn and I’m going to blame it on the astrology sign, but I’m very much like, “It is the way it is, straight down the line.” I know what I’m doing, I’m going to go after it. I feel like sometimes that can be at a detriment of myself. Every business coach I’ve worked with, I’m like, “Oh, I don’t know if I like that.” Then when I look back in hindsight, I’m like, “Wow, that was really transformational in my business and in my professional development.: I think that’s a good thing to point out because oftentimes when people are looking to sign up with a business coach, they’re like, “Oh, are they actually going to help me? Is it going to be worth the money? It’s a bit of an investment. Do I have the time?” I think you are always going to be challenged and be made to feel a little bit uncomfortable, but that’s why we grow, right? You’re working with somebody in a one-on-one capacity that’s challenging your current beliefs.

KELLY:

That’s definitely what you did with me. I was really attracted to you ages ago, but then I saw on your website that you only worked with entrepreneurs that were six figures or higher. I was literally like, “Okay, once I hit six figures, I’m going to reach out to Claire.” That’s why I came when you’re a retreat. I was like, “Yep, like her vibe, I’m going to work with you.” I was like, “Okay, I’ve done lots of mindset work, I’ve done hypnotherapy, I journal all the time, I’ve done all the stuff. I just really need the strategy to help me get to 50K months.” You were like, “Okay, but it’s not actually about that.” I still laugh now because a lot of what we did was mindset coaching over the past six months, which has been a lot of the transformation.

KELLY:

For me, I came in being like, “I want the strategy. Tell me what I need to do. Tell me what funnel I need to build. Tell me what Facebook art I need to put on. Tell me what I need to do to collaborate with people to grow my audience and what product to launch and what high ticket to launch.” You’re like, “It comes back to mindset.” I was like, “Okay, that’s not what I wanted.” Looking back in hindsight, that’s what I needed. I truly, truly believe that now. I wouldn’t be where I am now and have made all the changes in my life that I have, if it wasn’t for the mindset work.

CLARE:

Yeah. Look, I’m an accountant by trade. Trust me, if there’s anyone, when I first started learning about mindset, I’m like, “It’s just doing the things. What’s the thing to do?” I was so frustrated. I remember when I was learning about it, I was like, “Stop talking, just teach what I need to do.” I’m nearly seven years into business now and I’ve helped people add literally hundreds of thousands of dollars into their business, I realize of course there is strategy. Strategy is definitely a part of what you need to do. It all starts essentially with what you’re thinking about and the energy that you are going out into the world. Let’s maybe start with, for anyone who’s listening going, “What the hell are they talking about,” how would you describe mindset? What does mindset mean to you?

KELLY:

I feel like that’s such a loaded question, such a broad thing. I’ve got a really tangible example and I think a lot of people will relate to this because now I’m so passionate about wanting to help beauty owners with this as well. When I first met you, I was so busy and I was doing everything in my business and my life, right? I think I was doing my own bookkeeping, I was cleaning my own house, I was doing my own Facebook ads. I was doing a lot of the tasks in my business, even though I just had hired a virtual assistant in January. Then you were saying to me, “Does somebody who earned $50,000 a month do those things in their business?” You were like, “I want you to start tracking what you do in a week.” I was like, “This is silly. Of course I’m using my time productively.”

KELLY:

Then when we had a look at it, I think on one Wednesday I cleaned the house for two and a half hours and you’re like, “Why don’t you get a cleaner?” I was like, “Oh no, it’s fine. I don’t mind cleaning. It’s how I switch off.” You’re like, “But just go get a quote because two and a half hours you could spend time doing money making activities in your business.” I was like, “Oh, okay, cool. Maybe I should do that,” and then got somebody out to look at cleaning my house. Now I have a cleaner come every week. It’s honestly the best thing ever because it does free up more time in my life to do the money making activities and Kay, my partner, and I don’t bicker at each other on the weekends and be like, “It’s your turn to clean the floors.”

KELLY:

It was the same with other things. I think what you really started to show me was you’re like, “Well, is that the best use of your time? Could you outsource it to somebody who is really good at that? Yes, it might be investment in the beginning, but look at how much money it’s going to make you on the other side.” Now I look at everything like that. I’m like, “Is that the best use of my time or would I be better to outsource that?” You even helped me with my assistant. You were like, “I almost want you to get mad that you’re doing certain things in your business. I want you to be like, I shouldn’t have to do this. I am focusing on the money making activities in my business. I need to outsource this.

KELLY:

I did this just to my partner then, who’s now helping working my business as my online business manager part time. He was like, “I need your password and I need you to log into the accounting software.” I’m like, “That’s actually your job.” I said, “You’ve got access to my email. Click forgotten password. You do the password reset. That’s your job as a business manager, I’ve got to go.” Whereas before I’d be like, “Oh, okay,” my to-do list would be so long. Whereas now when I look at my to-do list for the day, it’s literally tell my virtual assistant to reach out to people to get onto my podcast, thanks to this idea, tweak my email sequence, touch base with the podcast manager. That’s the shift, right? I said this to you multiple times, “What gets you to one stage in your business isn’t going to get you to the next stage.” A lot of time as business owners, we’re always so busy. We’re always like, “Well, I can do all the things because I can do all the things,” but is it the best use of your time?

CLARE:

Yeah, it’s really starting to think about your business like a CEO. I think that what I see a lot, is that people are like, “Well, when I’m making $50,000 a month, then I’ll do it.” I’m like, “But this is what mindset is.” It’s like you start thinking, start pretending you’re that person already now. Then what happens, is that suddenly it brings you so much closer, so much quicker.

KELLY:

Yeah. That’s the thing, and that’s what you challenge me a lot of. You’re like, “But why can’t you get your assistant to it? Why can’t you just get somebody?” I think that’s where I was getting a little bit frustrated with you because I was getting triggered by it, but you’re right. I was like, “You know what, okay.” Now when I look at my business, I’m like, “Thank fuck I don’t have to do that because it actually drained my energy cleaning my house for three hours. Actually drained my energy looking at my bloody missed payment reports or drained my energy fiddling with Facebook ads.” It’s not the best use of my time. I love showing up and creating content and connecting with others in my community. That’s my superpower. The more I lean into that, the more money I create in my business.

CLARE:

Exactly.

KELLY:

That’s a big mindset shift. I think I did a lot of journaling, but you challenged me a lot on that, which was a really good thing because I wouldn’t have thought like that. I was very much, “Well, once I start earning then I’ll do, but why not now?”

CLARE:

Yeah, 100%. Mindset is basically having the thought or shifting the way that you think about something before you take the action. That’s a fantastic example of leaning into that CEO energy before perhaps you necessarily perceive yourself being there. What have been some other examples about mindset and how thinking about things differently has helped you in your business?

KELLY:

I think what a lot you taught me too is you’re like, “Well why can’t you do that? Why can’t you do both?” Another big one is getting clear on what I actually want. Even recently, I think I had a Zoom call with a client and she was like, “I’d love to know what are your goals for the next 12 months and two years?” I was like, “Ooh.” I know what my most successful self looks like, but I was like, “I actually haven’t even created those goals.” I think that’s because of Covid. There was so much uncertainty for a while. I was like, “What do I want to achieve in the next 12 months?” Really getting clear with myself and being like, “Well why do I want that?” I remember when I started working with you, you’re like, “What does your most successful self look like?” I was like, “She goes shopping, she buys designer bags.”

KELLY:

I got to a point where I had a lot of money in my business bank account, you’re like, “Go do it.” I was like, “I don’t know if that lights me up anymore. Do I actually want to do that?” I think that is something, they almost romanticize what their life would look like when, but it’s like, “Do you actually want that?” I’m constantly reevaluating that and what does that look like and really getting clear on what do I actually want. That’s been a really big thing for me too, because that’s going to drive everything you do in your business. I remember at one point too, you were like, “Okay, what are we working on? What’s next?” I was like, “To be honest, I actually am happy where I am.”

KELLY:

I was paying myself enough each month and it wasn’t like I was just getting by, I was paying myself a decent amount. I was connecting with a lot of people. I was going and having lunches on a Thursday and having a glass of wine in really high vibe places. I was like, “I actually am happy where I am now.” So many times as business owners, and I think I’ve heard you say this with other people too, we’re always like, “Okay, well what’s next? What’s the next dollar? What’s the next big income breakthrough?” I was like, “Hold on, this is actually what I want and I’m happy where I am now.”

CLARE:

That’s so cool. I love that. I love that. What have been some of the hardest parts of doing the mindset work?

KELLY:

Gosh, everything. You’re so hardwired through society to think that the longer you work and the more you work, the more income you’re going to generate, right? I think one of the hardest things is trying to, I’m still challenged with it now, and I don’t even know how to rewire it. I journal on it quite a lot. I say my affirmations, but we’ve been so conditioned to it and I came from working in corporate. Oftentimes I’ll have a lot of my to-do list and still one of the most hardest things that I still am working on is, to be like, “Actually I should outsource that. Actually I should pass that on.” I think it’s because, like I just said, as a society we’re conditioned to believe that the more you work, the more money you’ll bring in and the more successful you’ll be.

KELLY:

What I’m really challenging myself is, “Okay, well what would I do if I did have that time back?” I’m like, “Shit, I don’t know because all I’ve ever known is work.” Yes I do take time to sit on the couch and watch Real Housewives of Beverly Hills every now and again, which you’re going to get into. You will love it. It’s so bougie. Then at the same time too, I might take the dogs for a walk and I’m like, “It’s okay because I do have people on my team that can help me with that.” At the moment, this week apparently Mercury’s in retrograde and there’s been a bit of a funk around in my business. My reach on my Instagram is low, my engagement is low. I was doing an email sequence for a new program I’m launching and I put them all out, drafted them all, went to go schedule them. Then Kajabi sent me this massive error and deleted everything. I literally was just like, “Oh my god, what is happening?” My TikTok isn’t doing well. I was just like, “do you know what? It’s not meant to be.”

KELLY:

I think if I thought it was all strategy, I’d be like, “Oh my gosh, what can I do? What leaders can I call? What’s going on?” I was just like, “It’s not the end of the world. It’s just not meant for today.” I stopped what I was doing, I took the dogs for a walk, I journaled on all the good things that are going to come my way. Really sat into gratitude and I went and watched Netflix. Whereas before working with you, I would’ve just been like, “Oh my God, this is it. This is the end. Quit. I’m going to go get a job at local coffee shop.” That’s just business, right? It’s always going to ebb and flow. It’s okay to be like, “It’s just a season, it’s fine.”

CLARE:

That is huge. That very statement that you’ve said, is something that most business owners don’t have. I see it a lot. People come to me and they’re like, “The world’s falling down.” I’m like, “It’s one launch. It’s one week. It’s one day. It’s one month. It’s six months.” We’re in business for the long haul, well I know I am, and I know that you are as well because we love what we do. Mastering your mindset is about learning to not let all of that stuff become much bigger than what it is. The fact that you’ve gone, “Okay cool, not meant to be, I’ll just step back, take some downtime and rethink it all,” that is literally essence of mindset. It’s starting to think about things differently.

KELLY:

Yep. What you said at the beginning, it’s about the energy you’re putting out there. I was like, “Walk the dogs or watch my Real Housewives, I’m going to look in to dance tonight.” Honestly, it’s just like the universe is guiding me throughout this week. I hope that this inspires other people if they’re having a bit of a tough time in business to know that it’s not forever. Then I went to dance and the owner of the studio was teaching and literally this whole class she talked about mindset, talking kindly about to ourselves. She’s like, “The stories that we tell ourselves become true.” Literally for the whole two hours, I guess she was teaching a dance but she was also talking about this the whole time. I was like, “Oh.”

KELLY:

My magic number is 111 and I was seeing that on buses everywhere. I drove past a house that was 11. A business that I’m working with, get this, I was like, “What the hell?” She messaged me, she requested a Zoom meeting for something that she’s working on. We’ve got that this afternoon. Where she’s located was 111 in Brisbane. That was the street number that she’s on, but she’s also got an American distributor and it was 1/11. I was like, “What the bloody hell?” Yeah.

KELLY:

Last night I went to a conference and a talk. It was about female hormones but she brought it back to mindset on so many levels. She was like, “As young girls, when we have period problems, yes then moms go and take them and put them on the pill just because they love and care about their daughters, but that low progesterone really fucks with people’s mindsets. We need to be really prepping our kids with the right mindsets that they don’t go through their life thinking something get wrong with them because it’s not. It’s just because the low progesterone is fucking up their mindset.” I was like, “Okay, the universe is telling me it’s going to be okay and I need to lean to my mindset work this week.”

CLARE:

Yeah, yeah. There’s so much in there. It’s literally about starting to shift and notice those things as well. I’m such a big believer in the synchronicity of things as well. Sometimes when it’s like you go, “Okay, I’m putting this out there,” and then suddenly you’re seeing the car everywhere or all these signs are popping up and saying everything’s okay and you go, “Okay, I don’t need to spiral about this situation. I know that it’s all going to work out okay.”

KELLY:

100% where I’m at. I’m like, “It’s all good”

CLARE:

Another thing that I want to chat to you about related to mindset as well is about investing. I know that something that you see a lot, particularly in your industry, is that people have a big fear around leaning in and investing in their business but also even in themselves. Do you want to dive a little bit into that, what you see in others and also what you’ve seen change in yourself perhaps?

KELLY:

Yeah, definitely. I have conversations with even friends in the industry about this all the time. Somebody was talking about investing in their own business coach. She’s been in business for 15 years and she was like, “Okay, got to break the news to my mom. My mom’s not really going to be happy about it.” I said, “Well just tell her why you’re investing.” I said, “Why are you investing?” She’s like, “I do need help in my business. I feel like I’ve gotten to a certain level.” I was like, “Well how much is the coach?” She’s like, “$1,500 a month.” I was like, “How much do you reckon that can get you on the other end?” She’s like, “Well when you look at it like that,” and I think for so many people they just see the initial investment and it’s scary, right? It does require you to do the work with anything.

KELLY:

I invested in a nutritionist six months ago. Even that makes me nervous still because that requires me to eat the right foods and take the supplements. I fell behind on that, not going to lie, but then I didn’t get the results that I’d wanted, but I’m back on the train again because I fully understand it now after my conference I went to last night. I think sometimes people just see it as an investment rather than the return on investment it can actually generate. Not only that, it’s going to help you to grow as a professional. I think that’s the biggest reason why I invest in programs and coaches because you learn something from everybody and you’re always going to continue to grow but at a faster pace. I think that’s the really cool thing.

KELLY:

I told you, I started my business in February last year, went to all in July, and literally on Monday my business has surpassed $300,000 in income, not profit, income. I was like, “Jesus Christ, that’s a lot of money for somebody to generate on their own so early in their business.” It’s because I’ve invested in myself, invested in the business coaches, invested in the programs. All up I say to people, “I’ve probably spent $55,000 on business coaches since February last year, but look at the return on investment. That’s a $250K return on investment.” That’s the cool part and that’s how I now look at investments, thanks to you.

KELLY:

We did our projections for 12 months, which was the most valuable activity ever. Then you’re like, “Okay, well if you are going to be generating more than half a million in your business over the next 12 months, what investments do you need to make? Do you think you’re just going to plot along and wait to go viral on Instagram or TikTok and that’s going to be of success? Do you think you should be investing in Facebook ads or Google ads? How can we actually invest in different areas to help get that end number?”

KELLY:

That’s what I really look at now and that’s what I actually did before I jumped on this podcast recording. We had a look at our numbers and our forecast. For next month, we’re forecasted to spend $7,500 on advertising. I’m like, “I don’t know if we’ll actually do that yet because we’ve only just launched our second Facebook ad.” I’m like, “I think it’ll be more $6,000,” and I’m like, “Why don’t I just tell her to do a third ad to try and hit that because why not?” In saying that too, my ads, I think I spend maybe $200 a day and I probably make, I think when I looked at it yesterday, yesterday did $600 just from the Facebook ads activity. It’s not just looking at, “Okay, this is going to be a good investment for me,” it’s looking at, “Well what’s the direct return on investment we can hope to get from that?”

CLARE:

Yeah. When you are on the other side of it, it almost can be a little bit frustrating. I’m sure you feel the same in your courses. You’re like, “Oh my gosh,” when I recently launched my course, the Profit Academy Foundations and I’m like, “But this course is going to make you so much money back. Why can’t you see it’s an investment? It’s not an expense, it’s something that’s going to deliver a return to you.” Particularly when you’re learning a new skill, you’re learning skin, you’re learning how to master your business, it’s like, “This will literally create dollars for you if you lean in and do the work.”

KELLY:

I think I actually did a piece of marketing around that as well. I think I said, “You’ll be able to make this money back in three clients or less.” I had a few people be like, “Okay, if you really reckon.” I was like, “I really reckon. I really do.”

CLARE:

It’s really hard not promising. “I know this stuff works, just jump in.” This is what the essence of mindset is, it’s how do you think about it? When you’ve done the mindset work, this is how we see things. When I go and set up Facebook ads or bring someone into the team or join a course or whatever, to me it is an investment. It’s something that I’m like, “This is going to make me money,” rather than, “Oh my gosh, that’s a cost.” Love that you shared that.

KELLY:

Don’t look at the return investment on the other end. That’s when it can feel like an expense.

CLARE:

Yeah. Mm-hmm.

KELLY:

I think that changes it all with mindset because you’re like, “Okay, well I want my business to get to this in the next 12 months. I’m going to spend this on a business coach. I’m actually going to put the time and effort in to do the work to get me to there.” It’s a little bit more, and I’ve been saying this a lot, it’s really having respect for your business. I think when you’re doing that, and you’ve said this before too when we’ve done lives together, if you want something to really grow and flourish, say for example if you want healthy skin, you have to put the time and effort into doing your skincare routine and having the treatments and being consistent. It’s the same with anything. It’s the same with money. It’s the same with your business. It’s the same with your health. I think when you’re doing that investment and you look at the return, you’re going to have more respect for the whole process and take action.

CLARE:

Yeah. The mindset precedes the action, which precedes the outcomes. I mean, I could go and buy all the skin products that I bought. I remember the day that I was like, “Kelly, this cost me so much money.” It’s almost like sometimes when you invest more, if I went and bought a $10 skin thing and never used it, I wouldn’t think anything of it but when you go and spend a couple of hundreds, I’m like, “I’ve got to use this. I’ve got to take the action to get the most out of this.” That’s where you see the transformation. I guess that to me is the essence of mindset. It’s like when you are doing something, are you going into it going, “This is not going to work?” If I’m like, “There’s no point me using my new skincare products,” well guess what? I’m not going to use them because I’m like, “This doesn’t work,” and therefore I’m not going to get the outcome. Mindset leads to action, which leads to outcomes. As you know, I’m such a big believer in this work.

KELLY:

Love this conversation. It’s just so juicy.

CLARE:

The one last thing that I wanted to touch on today is talking about expansion, about energetic expansion. Now, you are one of the most, you have such a powerful presence about you. I’ve said this to you before. You’ve got this celebrity energy. You are very, very confident about where you are heading and about your capability of how to get there. Let’s talk a little bit about leaning into that next level version of you. You sort of touched on this a little bit earlier, but what does that mean? When we talk about the next level version of you, what does that mean to you?

KELLY:

By the way, thank you. That’s such a huge compliment because I don’t see outside of myself and I’m just going along and doing me. Thank you so much. My next level of version of me is big. I want to be speaking about the topics that I love on global stages. This year I spoke at Beauty Expo Australia, thanks to you because you’re like, “Pitch yourself. Keep following up. Pitch yourself.” I was like, “okay, I’ll do it, I’ll do it.” I kept pitching myself and literally the organizers messaged me yesterday to say, “We’re still blown away at how big of a crowd you drew. We would love to have you back for 2023.” I was like, “What?”

CLARE:

Yeah.

KELLY:

Now I’ve pitched myself to speak at different conferences overseas. I pitched myself to one in Dublin and also one in America, which is actually going to be a series of three over the year. I guess my mission drives everything. I really want to help skin therapists globally. For me, that is growing your audience, growing your visibility, really showing up as an expert. Through that though too, my goal, which I’m trying to find people who are affiliated, so if you’re listening to this and this fits your description, please reach out to me, I’m trying to find people who are affiliated and have a relationship with Netflix producers. I would love my own Netflix TV show.

KELLY:

We see all the time these transformation shows with weight loss or makeup or all those sorts of things. I would love to do one with skin, to really show people what goes into the transformation. I think for a lot of consumers, they’re a little bit scared still to go into a clinic because they’re like, “Well what if they try and sell to me? It’s a big, expensive $400 bill.” It’s like an awkward conversation. It can be a bit daunting.

KELLY:

I would just love to be able to showcase that to the world to be like, “This is what’s involved.” I might make a YouTube series out of it still, but that’s my big goals. That’s my big expansive goals, to travel globally. Then I’m on the stage in America, talking about skin at a conference and then a Netflix producer comes up and is like, “We want to create a Netflix TV show,” and then I’m over in America for six months. I have to buy a beach house in Malibu, bring my dogs over.” That’s my big vision goal.

CLARE:

I love it, I love it. So many people don’t spend the time to play in this space. This is what we were doing at the retreat, this is some of the work that we’ve done together. It’s like, “Who are you? If anything is possible, if you allowed yourself to think, I can create whatever it is that I want with my life, what does that look like?” Then what happens is that once you’ve got that vision, you start going, “Well how can I make it happen? What are the next steps here?” Start pitching yourself to speak at events and putting it out there like, “Hey, if anyone has a connection to Netflix, reach out to me.”

KELLY:

It’s so exciting though, but it’s really hard. That’s why I said if anybody’s listening and they’ve got connections to Netflix, because they don’t let you just pitch. You have to be working with a producer that has relationships with Netflix already. Then I’m like, “Do I need to get crowd funding to actually? What is this whole process?” I’ve got a consultation booked with somebody, so watch this space.

CLARE:

Well I’m so excited for you and as I said, there’s certainly this energy about you that really is, you’ve got such a powerful presence. Also, I remember when we first started working together, you’re like, “I’m an amazing client.” I was like, “Oh, okay, why is that?” You go, “Because I do the work.” That’s why I know that one of the big things you wanted to do was have your first $50,000 a month, and you did it in month two or three of us working together. It was absolutely incredible to witness. It’s been so beautiful to be part of a chapter in your journey. I can’t wait to see what is next for you, Kelly. Anyone who’s listening who does want to connect, how can they do so?

KELLY:

Live on Instagram? I mean, I’ve got so many different platforms now. My podcast is going through a little bit of a rebrand, that’s called The Skin Lovers Unite. There are a lot of people who aren’t in the skin industry who listen to that and I get little messages saying like, “Oh, I listen to your podcast on vitamin A or vitamin C. It taught me so much.” I’ve also got a few YouTube videos, working on the visibility of that because it’s so new, but it’s Skin by SkinQueen. Otherwise, check me out on Instagram. It’s SkinQueeen with three E’s.

CLARE:

SkinQueen. Well Kelly, it’s been so lovely chatting. Thank you so much for all of your wisdom and for sharing so openly about your journey with mindset. It’s been wonderful having you on the podcast. Thanks Kelly.

CLARE:

I have availability at the moment to take on a private coaching client. If you’ve listened to this episode and you are keen to do some of the mindset work and step into your next profitability level, you can book in a call with me via a link in the show notes for today’s episode.

 

I hope you are feeling inspired and excited about what is possible for you when it comes to money. It takes a lot of time and energy to create a podcast. I’d be very grateful if you could take the time to hit subscribe, write me a review, and share any of your favorite episodes with your audience on social media. The more people that we can reach, the more people we can empower to earn more in their business, because you can and should be earning more money.

 

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