Managing your mindset through a launch
Guest feature from the Learn to Launch podcast with Nicola Dixon
I was recently asked to speak as a guest on the Learn to Launch Podcast with Nicola Dixon and it was such a fun episode that I asked if I could share it.
In today’s episode, we will be replaying that episode and talking all things money mindset and how it applies during the launch of an online program, course or product.
In this Episode:
- 06.18: Living at a higher frequency
- 10.23: Getting comfortable with launch success
- 17.14: Upleveling the people around you
- 23.40: What does manifesting really mean (and look like?)
- 36.40: Goal setting for launches
Nicola Dixon is a UK based wedding photographer and launch coach. Teaching photographers to scale their business using digital products.
I was recently asked to speak as a guest on the Learn to Launch podcast with Nicola Dixon, all about money mindset, and specifically how it applies during the launch of an online program course or product. This was such a fun episode. I asked Nicola if I could share it on this podcast as well. Nicola is a wedding photographer turned launch strategist who helps photographers to create digital products so they can scale their photography business. Make sure you go and check out Nicola on Instagram. I’ll share the links in the show notes to today’s episode. I hope you enjoy.
Hello, and welcome to The Clare Wood Podcast, where myself and incredible guests share about money mindset, financial successes, and how to manage your money in a fun and practical way to create wealth and abundance in both your business and your life. I’m your host, Clare Wood. I’m a business coach and a money mentor. I strongly believe that money has the power to positively change the world. I can’t wait to help you transform your mindset around money, create a love of numbers and build the business of your dreams so you can live a life of financial freedom giving and global impact.
So welcome Clare to Learn to Launch. I did just mention the introduction. I have had you on the podcast before. Thank you. Probably one of the only people that may be as a second time guest, actually. So for those clients that don’t know who you are, just give the audience a bit of an introduction to what you do and yeah, I guess you are, I have already said you’re based in sunny Australia. But tell the audience what you do, Clare, in your own words.
Well, firstly, thank you Nicola for having me back again. It’s really lovely to be back here chatting about launching. And for anyone that doesn’t know me, like Nicola said, my name’s Clare Wood, I’m a business coach and a money mentor. I do a lot of work with my clients around money mindset and also around money management. I’m actually a qualified accountant. I’m a CPA by trade, but I’ve learned through my time being a coach that there’s a little bit more than just black and white. That’s why I really started leaning to money mindset; the concepts of manifestation. And I think the two marry beautifully together, which is what I like to teach about.
I mean, I definitely encourage everyone to go follow your club because you share so many things daily on Instagram, even if it’s just a meditation. I swear I am a loyal fan. As in, when you share a meditation, I typically go find that meditation and do it. But you also share so many tips, even if it’s just a couple of takeaways that really put things into a different framework or something, you just… So I definitely encourage everyone to follow her club because she shares daily inspiring kind of money mindset tips. We did just have a brief chat off air, but I think Clare and I are both going so through a home buying potential process, and funnily enough Clare shared something the other day that was so applicable. I wrote it down almost like word for word, because it gave me so much comfort and hope, but it was actually surroundings of buying a house. And you said something which I love and, and can apply to anything. Obviously, it’s not just house buying, but you said that knowing that if what you want doesn’t come to you straight away, it will come at the right time. And I’m sure so many people agree. I just find that such a comforting thing especially when there’s so much uncertainty everywhere. It’s so nice to think that almost there is a plan and sometimes just give into it.
Yeah, absolutely. And I’d love to share a non-business story about this if that’s all right?
Sometimes we have this idea in our head about something that we want and we’re so, so attached to it. It might be the outcome of a launch and we’re like, “I’m going to hit $10,000 or $50,000,” or whatever the number might be, “… from this launch.” And we get so, so, so attached to what it looks like. Sometimes what happens is we get what we want, but it actually comes in a different form to what we’d originally thought. The example that I wanted to share was that when I was single, I used to have this idea about what my dream guy looked like. He had dark hair, dark eyes. He was in a profession like law or medicine, and he was all of these things on paper I could tick, tick, tick.
Just before I met my husband, I was dating a guy who ticked so many of those boxes and things didn’t work out. And you can imagine how gut-wrenching that was at the time. And then when I first met my husband, he didn’t tick a lot of the things that I thought that I wanted. He was a recruitment agent, which was, I was like, “Oh, who wants to date a recruiter?” No offense, if you’re in recruitment. I just said about these connotation about it, a sales person. And actually there’s so many boxes that he did tick. He’s kind, he’s caring, he’s ambitious, he’s got great mindset. He’s positive. And even though he wasn’t exactly what I thought that I was looking for, he’s actually so much better than what I thought that I’d wanted. Sometimes the things that we are chasing, we really, really desire. They show up for us, but maybe in a different form to what we’d originally thought. So just something to think about there.
It’s probably almost months ago you recommended the book, Get Rich, Lucky Bitch by Denise Duffield Thomas. And there was quite a lot in there about this kind of living in a higher frequency. I always think of you and her sometimes when I think of that and that was definitely a takeaway that I’ve taken from that. And I think about that regularly.
I know you mentioned this on your stories the other day, so it was quite a few things that just really stuck with me, but can you mention to the audience when you say almost, “Try and live in a higher frequency.” And I sort of know what that means to me now, but can you just share a bit to the audience what that means when I say that?
Living at a higher frequency
Yeah, for sure. If we’re wanting to create a future life for ourselves, what this is saying is it’s like start living like that person now. And I want to be really clear about this. So if the wealthy version of you wears Prada shoes, I am not saying, “Go out and get a massive credit card and buy a pair of Prada shoes.” I don’t even know if Prada makes shoes. That shows how little I know about fashion. But I guess the point that I’m trying to make is it’s not about buying material possessions necessarily, it’s just about living a higher vibration life. For example, for me, the next level version of me, I had a really successful year in my business last year, but God damn, my household. And the next level version of me attracts that kind of income with less hustle. She’s more chill.
So what I’m doing is I’m starting to insert chill into my business right here and now. So during the day, quite often, I’ll go and grab my book and I’ll still have this massive to-do list. My kids are at childcare, but I’ll come and lie on my bed and just read a chapter or two of the book. And I can’t tell you how spacious and abandoned it feels to go, “Well, this is what rich Clare would do.” So I’m doing that right here and now. When I’m making decisions around little things like, if I go to a restaurant and I’m looking at a… the meal that I really want is $8 more than the… eight pounds. Even more than that, I look and go, I really want that, but I’m just going to pick that one because that’s a more sensible decision. If it’s something where the dollar amount isn’t a material amount, I go, “No, you deserve to have the thing that you want. So go ahead and order it.” Even though it might feel a little bit like, “Ooh, that’s a cheeky. That’s a bit indulgent.” I wear my nice perfume every single day of the week, because-
Oh, that’s a good one.
Why not? Rather than save it for special occasions. I work at home, no one even sees me, but I feel better when I wear it. Sometimes I blow dry my hair. I literally just at home, I give myself a blow dry. And all day, I’m like, “God damn, this is what the next level version of me would do.” So if you are wanting to lean into high vibe, you can start to create that version of you now through little tricks like that, that make you start to go, “I don’t need to do that.”
Another thing that I do, I don’t take on clients that I get a bad feeling about. I attract all of these amazing, beautiful clients, so I don’t need to go, “Oh, this person doesn’t fit the profile of someone I’d normally work with, so I’ll just take them on from a state of desperation. I don’t need to do that, because I’m vibing at a frequency where I just magnetize beautiful clients towards me.
I mean, I just love all things money mindset, as I know you do too, which is why I love following you and getting so many tips. The reason I also really wanted to have you on is because I’ve seen launching, there’s so much about your mindset when it comes to launching. And I’ve had a couple of clients recently that have just said a couple of things, and I’ve almost just been so interested that I was like, I really want to dive into that with somebody like you basically, that just has so much thoughts on it and can help me kind of get it straight in my head.
So one of the first things, Clare, and I think basically I had a client recently who had a really great launch results, but felt really icky about showing the result. And I just thought, wow, why are we so… We almost feel that if we have say a successful launch, if we share that figure that we’ve made, it somehow deflects from how good the product is. And I don’t know if it’s a woman thing, or whether it’s a money mindset thing, but why do we do that Clare?
Getting comfortable with launch success
Look, it’s something really normal, and it happens to everyone. My most recent launch, I made a 100,000 Australian dollars and there was this part of me that felt a little bit funny because it was my mastermind launch. And I thought, are my masterminders going to think that I look at them just as a number and I’m showing this off? Which couldn’t be further from the truth. I care so, so deeply about everyone who’s in that community. But I think that sometimes that can be our perception, is that our audience are going to perceive that we’re more interested in their money than the transformation that we want to offer them. So I think that can be one thing that’s maybe going on in people’s mind.
Another thing is, and I don’t know if it’s the same in the UK necessarily, but here in Australia we have this thing called tall poppy syndrome. And if you’re out there being like, “Hey, I’m really good,” people really judge you for that. They want to tear you down. They want to bring you to the same level. Yeah, we literally call it tall poppy because if someone’s getting a little bit too big for their boots, we want to pull them back into line. But these things are just stories that we’ve created. I don’t know what’s going on in my masterminders’ head if they hear me share that result, but it’s also not really my business. That’s what’s going on for them. They could think anything. If I’m not sharing the result, they could be like, “Why’s Clare not sharing it. She talks about money so much. Why is she hiding that away?”
So it’s not our responsibility to think about and worry about what everyone else might be thinking, feeling, perceiving. We can’t control that. But I do know this, the reason why I talk about my numbers, the good and the bad, which you can imagine, particularly for me as someone who teaches mindset, teaches about money, it’s really, really challenging for me to share when things don’t go to plan, because I am an expert in this space, right? But the reason why I do it is because I want to inspire other people. And I also want to normalize both the good and the bad. I want to say, “Hey…” If you’d have told me a few years ago, I’d have a launch of this size, I never would have believed you. But here I am and I’m living it because I believed it and I did the work. I continually work on my money mindset. And that’s why I’m creating these kinds of results.
Similarly, the reason why I share when things don’t go to plan is because I have these secret messages, and people are sobbing sending me these messages. Like, “Why can you do it and I can’t do it?” And I’m like, “Dude, chill. It happens to everyone.” Sometimes things don’t go to plan and that’s okay. It happens to me. And do you know what? It happens to a lot of other, really big names out there that look like they’re killing it. They have things that don’t go to plan as well. And I want to normalize and say, failure is part of the journey. You don’t just get in there and go bigger and bigger and bigger necessarily all the time. Sometimes you do, and that’s great, but sometimes things don’t go to plan. But if you keep the faith and you keep believing that the result that you desire is coming to you, it will come to you. And that’s what doing the money mindset work does, is it’s like, “Okay, cool. That didn’t work. Let’s try it differently.” And this is what I mean, when I talk about something you desire coming to you in a different format.
I’ve had launches that did not go to plan, and I was like, “Oh, oh.” But because someone saw me launching, they reached out and said, “Hey, can I work with you privately?” And I ended up making the same amount of money through a private coaching client because they’d witnessed how confidently I’d shown up throughout the launch and were inspired by the content that I was sharing, so they came to work with me in a different capacity. So even though what I desired was to have the big launch, I still got the same outcome. It just came in a bit of a different way. Nicola, you and I were talking about this house, your house off air, and how there’s an opportunity to potentially rent it.
And this is what I wonder, like if it doesn’t work out that you buy it, maybe you get to live in the house and it all sort of happens the way that it was meant to be. And often when things haven’t gone my way and I’ve thrown my toys out of the cotton and said, “Damn you universe,” or God, or whatever. I then look back and go, “Oh my gosh, I never would have met my husband if I’d have moved there.” Or, “I never would have found this house that’s actually even better than that other house, because I thought that I really, really wanted that, but this one’s actually in a much better location,” or whatever it might be. So when we are working on something, we can strongly, strongly desire something. We can set a target, we can chase it with every ounce of our heart and soul, but let go of the outcome because even if the outcome doesn’t come to us in the way that we want it, it will come to us in another form, and maybe at another time as well.
Whoa. There’s so many things that every stage I’m trying to write notes like, “Okay, that, that.” I don’t want this to turn into mine and Clare’s kind of talking about houses, but I do love that. When you say, “Get super clear on what exactly is that you want.” Just to fill people in a little bit, there is a house that I completely fell in love with. It’s sold, but it’s now back on the market to rent. And I’m just a bit confused as to whether I rent it because that whole get super clear on what you want, at the end of the day, I did ask the universe to give me this house. It just potentially has given me in a different way that I didn’t imagine. And maybe I just have to be open to trusting maybe, which is really hard for me because I like certainty and I like to feel like I’m in control of everything.
I mean, so much of what you say, firstly, I love it when people talk about money. I remember when you shared your launch figures and it… I mean, oh, it just inspires me so much. It blows my mind that we’re still trying to normalize talking about money and especially women. I mentioned as well, that I recently updated my card and honestly the amount of times the man said to me, “Is it miss or Mrs?” And I was like, “It’s miss.” And it’s like, “Do you own your own home? Do you pay the mortgage with someone else?” I’m like, “No, it’s Miss. I pay my home mortgage. This is how much I earn, I’m buying my own freaking car.” I’m like, “Ugh.”
But even, I wanted to share something about that on social media and you just… I definitely still shy away from feeling like, “Oh, I can’t share the fact that I’d just bought my dream car because I don’t want to look like I’m bragging.” And obviously it’s a really hard time as well. But then at the same time, you don’t want to take away the fact that you’ve worked really hard to get that, but that’s not saying that other people aren’t working hard, it’s tricky. It’s tricky.
Upleveling the people around you
Well, the reason why I had such a big growth in my business last year was because I was in a mastermind community. I came in and I was earning the bottom of what everyone in there was. And then everyone around me was like, I made 30,000. I’ve just had a 70,000 all a month. I was just blown away, and then I started to go, “Well, hang on.” They’re just normal people like me. And then that’s because people were sharing their numbers, I started to go, “Well, maybe I could do that.”
When I had my first $50,000 a month in business, I was just like, even when I’m saying it out loud, I still can’t believe that that happened. But the reason is it’s only because people around me were saying, “Hey, I did this. I did this.” And I’m like, “Well, hang on. If everyone else can do it, why can’t I do it?” And the reason why I have a lent into the money mindset work is because I followed leaders who share their numbers. Like my numbers aren’t as big as some other people, but I know how many people have been inspired from watching where I’ve come from and where I’ve grown to now. And will continue to be inspired as my business continues to grow. So for me, that’s why I like to be really open around mine because that’s what really helped me to start to go, “This is possible. This is possible.” And when I share my client’s results as well, people are like, “Why do people pay so much money to work with a coach?”
And I’m like, “Look what can happen when you unlock the potential of what is possible when you allow your mind to believe it.” That’s why I like to share my numbers. I can totally relate. I still have awkwardness around sharing money and figures. And this house that I’m looking at at the moment, I’m like, “Goodness!” I’m like, people must be like, “What?” But for me, the more that we can start to talk about it and normalize it, we can start to inspire others and say, “Wow, Nicola…” I love when people buy new cars because I’ve never owned a new car. And I look and I’m like, “Whoa, if Nicola’s bought a new car, maybe I can buy a new car one day.” And then I always take it that step further. I don’t look and go, “Oh gosh.” I go, “What are you doing? Okay, she’s launching. Right. Okay. I need to learn to know my launching process.” That’s how I start to look at it now.
I’m like, if they’re there and I’m here, what do I need to do? What are they doing? The first time, I remember when my business was going well, and this other business coach was just flying ahead and I’m like, “What’s she doing?” I’m like, “She’s spending a lot of money on courses and coaches. And a super expensive mastermind.” And I’m like, “Right, I’m going to do that. If that’s working, Clare, I’m going to start to lean into that.” And sure enough, I’ve been investing in courses and coaches and a mastermind, and I’ve seen really significant shifts; my sales doubled from the year before. If you do look at someone and you’re like, “Are they showing off?” Chances are, they’re not. They’re just saying, “Hey guys, look what’s possible.” And then I would say, take it that step further.
And if you look and go, “I’m really inspired by what Nicola is doing. She owns her own home. She’s buying…” Like, what’s she doing. And then you go, “Okay, cool. She’s launching.” Right. How can I lean into that energy? How can I learn from her? How can I start to get the same results myself in my business?
Well, so I agree 100%. So coaching, I mean, you obviously are a coach and you were kind of my first taste actually of working with a coach. And I remember at the time, recognizing that it was a good chunk of money. When I remember telling friends and family and they just didn’t understand it at all really. I could have gone and bought a fancy handbag, I didn’t need a fancy handbag. I believed in the process 10% and it was the best money I’ve ever spent. And I’d spend it almost three times over to go through what we went through. So I 10% believe that coaching and masterminds are so important.
I’m always learning. I probably spend so much of my money, well, I do, on coaches, like Masterminds Group coaching. And I think my friends, every night I feel like I’m either on a podcast or I’m joining one of my group coaching programs or re watching the videos while I’m just doing something around the house. And they must just think behind me, “You’re always just doing some random sort of coaching program.” But it’s the best thing. It is 100% the best thing that I could recommend to somebody to do, because it is naturally, you’re going to learn your surrounding yourself with those people, like you say. I mean, it’s just the best thing ever.
And this is the thing too, people around you don’t need to understand it. I want to share something, actually. I am working with a new coach this year and I realized when we’ve been going through this house process that I’m actually paying my coach more than the mortgage repayments would be on this house.
But for me, it feels so aligned right now because I know that she will create shifts in me that will enable me not just to afford this house, but afford whatever the hell I want. So even though people around can look in and think you are batshit crazy, they don’t need to understand. I know for me what’s happened in the past when I’ve had the right shifts, and I know where I’m heading, and I know what I need to invest in to shift me there. But it’s kind of funny because a lot of the people that are like, “What are you doing?” are now like leaning. I’ve noticed. They’re like, “I listened to your podcast episode the other day.” And I’m like, “Did you just?” So the people that are judging you will one day be coming to you and asking you for advice.
I love that. I’ve realized, Clare, probably in amongst it, I haven’t even… For those listeners that are listening and they’re kind of new to even thinking about manifesting. Sometimes when I tell my friends, I feel like I still have to say, “Oh, I’m sorry. You probably think I’m a bit woo woo.” And I almost do play it down a bit. But can you just share with the audience, like what is manifesting when we sort of say manifesting and throw it around. What does that really mean, Clare?
What does manifesting really mean (and look like?)
Yeah. Great question. We did kind of jump straight here. So manifesting to me is having something that you really desire. And then through firstly, belief, like going, “This is a possibility for me,” and then action, attracting that result to you. An example might be, everyone listening will have had an example of where this has happened to you, whether you realize it or not, where you go, “I really, really want that dress.” And then you’re seeing this dress everywhere. Then one of your friends is wearing it and then it will go on sale and it’s 50% off, and the only size left on the rack is yours. Or something will happen where you’re like, “Did I just create that?” Like, “How the hell did that all just come together and almost land in my lap?”
And this can happen in a non-business sense, in a business sense. But basically the way that you go about manifesting is you go, “Okay, what is it that I want?” And maybe it’s the house. Maybe you want to attract a partner into your life. And so you get super, super clear about like, well, what does that look like? And then you take action. An action that you might take might be, if you’re wanting to find your dream guy, you go on dating apps or you go to bars. I know so many people who are like, “Where is he?” And I’m like, “You literally never leave the house, and you refuse to online date.” Like, even if he’s there, how the hell do you expect to meet him? You do need to take action, and then being patient, and letting go of the outcome.
Letting go of the outcome means that if you had an idea that he would have brown hair and brown eyes and be very tall like I thought, letting go of the how that it shows up. If you want the result in your business, it might show up from someone buying your services privately or a big opportunity that you never saw coming, rather than that specific launch result that you were chasing. The guy might show up having a different job to what you thought that he would, but that’s okay. It doesn’t need to look exactly like what you thought it would look like originally. And being patient, because this is the other big thing that I find with manifesting that happens to me, happens to us all, is that we want it and we want it now. We’re like, “Where is he? Why have I not hit $100,000 yet or pounds yet?” And it’s like, chill out.
If you really believe that this is coming, you can let go of when it comes. And it doesn’t really matter. I know when I was single, I spent eight years single waiting for Mr. Right to come along. Now I look back and I’m like, “God, why was I so impatient?” When it comes along, you’re like, “It’s fine. It came along in the perfect time.” I’m actually so grateful that it took me a bit longer because I appreciate him now a hell of a lot more than I would’ve, if I’d have met him many years before. You can just trust in the divine timing, even if you, you’re like, “No, the time’s now. I want my house now. This is the house.” Or, “This is the launch.” I know for me that I’ve been like, “This is the launch. I put everything into this launch. This is the time that the outcome was meant to come.” And it’s like, chill out, dude. You just keep on trying, keep on learning. And in time with patience, with faith, and with inspired action, the result you desire will come to you.
That makes me think of… I know that one of your friends, Steph Taylor, who we’ve both been in the same program with recently, I think when she said something about how she had a very, very successful year. And she’s like, “If someone had told me the year before that was what was going to happen, I never would believe them.” And that kind of stuff, I don’t know, I find it really hopeful.” Almost like you say, just the timing and just believing, I suppose. I could talk about this stuff all day long. So many people might be listening to us Clare and thinking like, “I’m sensing that I have a poor money mindset.” I’m listening to us talk and just, I don’t know. Or if they know that they’ve got so many blocks, can you share a bit about where should someone even start when perhaps they recognize in themselves that they have a really poor relationship with money?
Yeah. And specifically what Nicola means is like that when you’re hearing this stuff, you’re like, “That’ll never happen for me.” Or you’re like, “Oh, that’s good for him. That’s all going to happen for me.” Or, “Money, they’re so greedy, all they do is talk about money. There’s more important things than money.” That’s another big thing, a money story that people might have.
The place that I started was through Denise Duffield Thomas. She has a book that, like you said, Nicola is called, Get Rich, Lucky Bitch. I really suggest that you check that one out. And of course, there is podcasts, you can check out my podcast, which is called The Clare Wood Podcast. Some other podcasts that I love are like Manifestation Babe, James Wedmore has a podcast, I think it’s Minding Your Business or Mind Your Business. And really just start to immerse yourself in the energy of people that are doing what you want. And you can do that in a free capacity, or a very low cost like buying books, or listening. Another great book that I read actually, recently, You Are a Badass at Making Money by Jen Sincero.
That was the first one that set me off on my journey.
Yeah. It’s so accessible, isn’t it?
It’s so accessible. I think there’s a line in there that it was like, “I made a decision that I wanted to be wealthy.” Or, “… that I wanted to be rich.” And it’s like, that’s what it starts with. It starts with you going, “I want to create a different life for myself, and I’m making a decision right here and right now that I want to be a wealthy person.” And once you’ve decided that, that’s the most powerful and important step. Like once you’ve made that decision, that this is something that I desire, it’s like, okay, now I need to work on my beliefs around it. I need to take inspired action. I need to do the things to start to create these, but it all starts with that, “This is what I want.” And then continuing to work on what those beliefs are.
I definitely start learning a little bit more in a free capacity, if that feels aligned for you. Or if you’re in a space to invest, I can’t stress how highly enough that when you invest in working with a coach, a course, a mastermind, whatever it looks like. There’s so many people who talk about money mindset out there. As soon as you make that decision and commit to it financially, you are invested. You’ve said to the universe, “I am ready. I want this.” And then that’s when you’ll start to see significant shifts.
I went in a couple of years in my business without the support of a community or a coach around me. And honestly, my results plateaued. And then as soon as I lent in and put my… Because I’m like, “I don’t need that. I am a coach. I’m super positive. I know what I need to do. I’ll just listen to some free content.” And my results plateaued. And then as soon as I went, “I’m leaning in,” that’s when I went, “Oh, wow. Okay.” Because it’s like, you actually show up with a different energy when you’ve got something on the line. I’d recommend that if and when you feel ready, that you learn more from someone who’s an expert in the space.
I think you said something interesting there as well about… I imagine you and I are on similar pages in that. I mean, I’ve recently really gotten to future self journaling, but my point in that is, you were saying, she had that line in the book, the first being a decision like, “I want to be wealthy.” Or, “I want to get rich.” And I’m sure we would both agree when I’m sort of future self journaling say, it’s never like, “Oh my gosh, I’m driving around in a fancy car.” Because I know I have everything. Like right now, as I sit here, I have everything I need and possibly want. The reason that I perhaps push for more is just because then money gives you freedom and it gives you choices.
I’m sure neither is sat here because we actually, it’s not the fancy cars that make you necessarily happy though they do provide some happiness, but it’s the… For me anyway, wealth isn’t necessarily like the Prada handbags and all the rest of it. It’s just freedom. And to have that location freedom in your work, or just to have freedom to go be with… you were saying just perhaps go sit on your bed and read a book. It’s just freedom. Wealth means different things to different people, but the fascinating thing is, I think it’s rarely about the money. It’s rarely about the Prada handbags or the fancy, this, that. For me, anyway. I don’t know what is it to you, Clare?
I can imagine maybe I’ll buy some nicer clothes one day, I don’t know. But it doesn’t really matter what you want to spend your money on. If you like nice clothes and nice shoes and handbags, great. It’s your money you can do with it what you like. What really lights me up, I’m a passionate traveler. I have been to over 50 countries, not enough. I want to go to even more, I want to go back to a lot of places that I’ve been to. I love spending my days, how I choose to spend my days. And I definitely am starting to lean more into that, in micro ways now, but it will soon be in bigger ways.
I want to be able to be at every school concert for my children. I love doing pickup and drop off, and I have a half day a week that I spend with my kids. For me, that’s what money represents. Money also represents to me, I want to help people that don’t have the privilege and opportunity that I have had in life and down the track. That’s definitely something that lights me up, is being able to help less fortunate people out. And inspiring and helping other people around the world to be able to create wealth as well. And an example of how I want to do that is I want to write a book, but anyone who’s written a book, it usually costs you a lot more money than it makes, right? Even though you’re selling it, go figure.
For me, I’d love to write a book because it means that people who can’t afford to invest in one of my programs yet can still access the knowledge and start learning from it. But that’s something that I can’t do until I’ve got my own life jacket on, if that makes sense. Like if something’s going to cost me money to produce, then, that’s to me what money represents as well. It’s about being able to make choices for yes, selfishly myself and my family, but also for other people and to be able to support and inspire other people as well.
I mean, I love all that, and I believe what they say about, basically just the giving back. But I feel like that might be a whole other podcast, because we could talk about that forever. It encourage everyone to go read the books that Clare and I have mentioned on the show, and the podcast, and obviously class podcasts in which this, if this sort of topic lights you up, which it does me, I just love it. Then, dig deep into what we’re talking about. But last question, Clare. Just talking about launching then, coming back to launching. As you almost said it, I swear, I thought of you. I had a client recently, and when I was asking her about her goals, she really just said zero.
I don’t know if she just hadn’t let herself go there in her head, or… I don’t know. It was so fascinating to me, I suppose, because I almost like start a launch sometimes with a goal, which perhaps is a good either, but I think so many of us are just afraid. So I just would love to talk to you a little bit, I guess, about launching money goals. What are your thoughts, Clare, or any advice on the frame of mind someone should go into when it comes to launch. I mean, do you set goals for your launches?
Goal setting for launches
Yeah. I mean, I definitely set goals for my launches, but something that I have learned through my launching journey to date is that moving forward, I’m going to set targets for myself, but let go of the emotion around achieving them. That for me, I’m a big dreamer, you guys know, I’ve got a great money mindset. I set big targets for myself. I think in the past, what I’ve done is given that target too much meaning, and it has really affected me emotionally if I haven’t achieved it. So in my launching process, moving forward, yes, I’m going to go, “Here’s my target. That’s what I would love to get.” But if I don’t get there, then it doesn’t mean anything about me. It doesn’t mean anything about my content. I’m still a great person. I’m still worthy of wealth. The wealth is still coming my way. And that’s what that part of that like letting go and being patient is.
I think that in the past, I’ve placed just too much pressure on that number. And if I don’t hit the target, then I’m not good at what I do or people don’t like what I’m offering or people don’t like the format that it’s coming in. I think that I’ve just put way too much pressure on it. So moving forward, what I’m doing is yes, I set a target, but it’s not something that I’m super attached to. I’m like, that’s what I’m shooting for, I really would love to get there. It’ll be amazing if I do. But at the same time, if I don’t land there, I’m not letting it send me into a downward spiral of self-loathing like I have in past. I’ve honestly had launches where I’ve just sobbed for a week, like on and off, I’ve just cried and cried. And it seems so ridiculous in hindsight.
I have a successful business, a beautiful family. Who cares what one launch means? But I also don’t think that going in and being like, “I’m setting no target,” is healthy, because when we’re talking about wanting to attract what it is that we want in our life, we do say, “This is what I want.” We focus in on it, we desire it, we imagine what it will feel like, but also don’t give it more meaning than what it is. It’s just a target. And whether it’s launching, whether it’s monthly sales targets with my clients, I always decided them like, you need to chill. Like, it’s coming. It’s going to be okay. Some of these numbers might sound a bit big and a bit triggering, but I do want to share a story.
One of my clients has scaled her business from, 20, $30,000 months. You can actually go and check out the podcast episode about it. And she’s now hitting consistently $60,000 months. She’d set a target of, I think it was 65 or 70 and she missed it. And she was like, “I’m so disappointed.” And I just can’t myself laughing. That means I laughed a lot. It’s an Australian term. I was like, “You’ve just made $60,000 in a month and you’re paying a Debbie Downer?” And she’s like, “No, no, no, I’m not.” And I am grateful, but I guess in so many ways, we’ve all done it. My last course, I didn’t hit the numbers that I desired and I was so upset and it’s like, “Well, hang on. These people have all come and invested to work with you, and they believe in you, and they really want to do the work with you.”
So for me, it’s now celebrating the successes along the journey, rather than focusing on the target or the specific metric or number.
It’s hard, isn’t it? Because sometimes I think we should set a target and manifest on it every day. But I love what you say, that it’s almost like, yes, you set your target, you’ve got your goal, but then just step away from it. Because I know that one thing I’m guilty of is getting desperate and I can feel it and I know it’s coming across and it makes me cringe. Some of the work I’ve been looking into lately is investing in more of the sales psychology side, because I know what I’m doing. But I think it’s because you do have this figure attached to it, and then of course it’s going to come across desperate. So maybe the best thing is just to kind of yes, you’ve got your goal, but you do just let it go.
I think one of our mutual colleague staff very much talks about having fun with launches and that’s been really refreshing for me. Yeah, that’s definitely an approach that I try and think of myself now. Just try and have fun with it. I mean, I encourage everyone to obviously follow you as @clare_wood_coach. Sorry, you share so much on The Daily. I always check in to see what you’re saying. And it’s just been so strange that this week it’s been so relevant for me. I mean, you just give away like free daily tips. It’s awesome. Obviously, I will link everything in the show notes. Is there anything coming up for you, Clare, that you wanted to share? Any programs, anything that you want to talk about with the audience?
Well, I have a course launching next week, actually. I’m talking about doing a super flowy, non traditional launch. This course, it’s called Million Dollar Money Management. Basically, it’s teaching you how to start creating the mindset and money habits of a million dollar business owner, even if you aren’t even close yet. Because I work with six-figure business owners, I teach them to scale to seven figures. And I thought, why not create a course that teaches these exact strategies so that anyone can start at any stage in their business? Yeah, you can find that over on my Instagram or through listening to my podcast. But I did want to just close out by saying a couple of things about launching, and I think we’ve already touched on a lot of them already, but if you are wanting to launch, I would definitely suggest, just push through the fear and start.
And if it doesn’t work the first time or the second time or the third time or the fifth time, keep trying. This is the advice that I would give to former me, don’t make anyone launch define you, just keep on keeping on. And if you want support, obviously go and work with an expert, do a course, lean into some of the programs that that Nicola is offering. Because if you want to learn how to do something and you want to learn how to do it better, learning from an expert is the best way to shift towards that. I’m a massive believer in identifying gap that you have and going. Well, what do I do? Yes, you can go and find all the free stuff on YouTube or Pinterest or whatever. But realistically, working with someone who knows it and does it is a far more efficient and faster way to get there.
And like I said, set your targets, get super clear about what you want, but let go of it. Don’t make it mean anything, and keep on believing, because your faith and your mindset around what is possible is what will get you the results that you desire.
You’ve got a very lovely voice as well. I would love to read your book, please crack on and write it. Everything you say is like, I could just sort of fall asleep. You need to do meditations, Clare. That’s what you should do. It’s like a pep-talk in my pocket. It’s like I just need to listen to this. I just love it. It lights up so much.
So please go and write that book. But also I think you’d be so good at meditations. That’s just so random, but I Think you should-
I actually have done a meditation, which is part of the inclusions in my course, Million Dollar Management. And it’s so funny that you say. One of my biggest insecurities when I was first starting my podcast was my voice. And I feel like I’ve got such a nasal Australian… I’m actually from Queensland, which has even more of a twang. So when someone compliments me on my voice, it’s really, really kind. Thank you so much.
No, I really do. I could genuinely listen… when you write your book, if you were the person to turn it to an audio book, I could… I really like your voice. Yeah, 100% like it, and I could listen to you all day, which thank fully, we can’t do, because you’ve got a podcast. If anyone listening to this that isn’t familiar with you, there’s so many episodes that you could dive into. But thank you so much for coming on the show today. I love having you on. It’s been a pleasure getting to know you since I’ve started to follow you, I don’t know, maybe a year now. Thank you so much for coming on the show, Clare.
Thanks so much for having me, Nicola.
Thanks so much for listening. If you love this episode, please share with your audience, and don’t forget to tag me on Instagram @clare_wood_coach. And also, make sure you hit Subscribe, so you never miss an episode. Have an abundant week, and I look forward to talking to you again next week.
About your host
Hi, I’m Clare Wood – I’m a numbers geek, a travel lover, a reality tv addict, and a passionate business coach. I’m here to empower you to create an extraordinary business and an amazing life; because I believe you don’t have to choose between the two.