Your Business Strategist
Helping leaders build businesses that are genuinely profitable, not just busy.
Financial clarity shouldn’t be confusing or overwhelming. I help business owners and leadership teams understand their numbers, build profit and make decisions with confidence.
Your Business Strategist
Helping leaders build businesses that are genuinely profitable, not just busy.
Financial clarity shouldn't be confusing or overwhelming.
I help business owners and leadership teams understand their numbers, build profit into how the business runs, and make decisions with confidence.
Hi, I'm Clare Wood
CPA | BUSINESS STRATEGIST | SPEAKER | AUTHOR
I’m a CPA-qualified business strategist with more than 25 years in business, including over a decade in corporate finance, before moving into business coaching and strategy.
For more than 12 years now, I’ve worked directly with founders, leadership teams and business owners across service industries, helping them turn strong revenue into real, sustainable profit, often for the first time in the business’s life.
I make financial strategy practical, not overwhelming. No jargon, no guesswork. Just guidance and tools that change how the business actually runs.
You may have
seen me on
Here’s what most advisors won’t tell you…
Growth isn’t just about revenue.
It’s about the structure behind it.
You can have strong revenue and still not know if you’re actually profitable.
You can have a full client list and still feel stretched thin.
You can look “good with money” on paper and still be making decisions on gut feel.
So I built a different approach.
One that blends financial rigour with practical strategy and the mindset shifts that make it stick, so the changes actually hold in how your business runs.
Because the goal isn’t just more revenue. It’s turning what you’ve built into lasting wealth, not just a bigger business.
The values behind
everything I teach
Clarity – You deserve to understand your business financials, without shame.
Simplicity – No fluff, no jargon, no overwhelm.
Empowerment – You have more financial power than you realise.
Profit with purpose – Profit should support the business and the life you’re building, not just fund the day-to-day.
Partnership – Real strategy work happens together, not from a spreadsheet on the side.
What makes me a business strategist
- Bachelor of Commerce (Accounting)
- Qualified Certified Practicing Accountant (CPA)
- Host of The Intentional Money Show
- Amazon Bestselling Author of Intentional Profit
- Featured in top media outlets
- 15+ years working with business owners and leaders across strategy, financial clarity, pricing, team structure and profit growth
- Delivered financial and strategy support to thousands of business owners and leaders globally, from private strategy sessions to retreats, programs and university-level courses.
Frequently Asked Questions
I work with businesses that have strong revenue and a growing team, and want a strategic partner to help turn that growth into real profit.
In practice, that looks like three groups:
- Founders and business owners who want to properly understand their numbers, not just look at them, so they can make smarter decisions about pricing, hiring and growth.
- Teams, organisations and leadership groups who need to get financially literate together, so decisions are made from the same page.
- Event organisers, podcasters and mastermind hosts looking for a speaker who can make financial literacy practical and engaging, not painful.
Whatever the format, the goal is the same: make money fun, and give people the confidence to look at their numbers regularly and actually understand what they’re seeing, so they can make smarter decisions and more profit.
Find out how we can work together here.
Your accountant tells you what happened last quarter. I take those same numbers and turn them into a plan for what to do next, with profit as the focus throughout.
That means pricing, team structure, marketing spend, cashflow and margin, all backed by your actual financials instead of guesswork, so every decision moves you closer to real profit, not just more revenue.
Both. I work 1:1 with founders, CEOs, CFOs, business owners and leaders. I also run workshops and training for leadership teams and organisations, building financial literacy and strategic thinking across the whole business, not just at the top.
Your accountant tells you what happened last quarter. I use those same numbers to tell you what to do next, with profit as the focus: pricing, team structure, cashflow and margin, marketing spend etc, so your strategic direction and decisions are backed by your financials instead of guesswork and gut feel.
A financial advisor manages your investments and personal wealth. I work inside your business, on the pricing, team structure and cashflow decisions that determine how much profit you actually generate in the first place.
A business coach works on mindset and accountability, and that matters. But mindset alone doesn’t tell you if a price rise actually protects your margin, or whether your team structure is quietly eating your profit.
I do the coaching side too, the accountability, the check-ins, the mindset shifts that help changes stick, and I go further. I work on the actual numbers behind the strategy, so every decision is backed by your real financials rather than motivation alone.
That’s the difference. You’re not choosing between someone who understands your numbers and someone who understands you and your business. With me, it’s both, at whatever level your business is at, from the early scaling stage right through to leadership teams running a larger operation.
I consult to CEOs and CFOs and finance leaders directly, strengthening how they turn financial data into commercial strategy, not just reporting.
Businesses that are past the early hustle stage. You’ve proven the model works, you have a team and steady revenue, and now you want the financial structure to match.
Book a free discovery call and we’ll talk through where your business is now and where the gaps are, so you can see exactly how this would work for you.
Alternatively, check out my services page here.
Small ways I'm giving back
I make regular donations to the following charities:
