Create your dream life with the kikki.k founder, Kristina Karlsson

Much loved the world over, Swedish born Kristina was the Founder of kikki.K, and more recently Dream Life (an inspiring & empowering brand turned global movement).

After growing up on a small farm in Sweden, aged 22 she found herself in Australia, half a world away from family & friends, with little money and no idea what to do with her life. So, what was a girl to do?

Imagine what her dream life could look like – write her dreams down on paper – and then make them happen. Kristina sold all she owned to create & build globally loved Swedish design & stationery business, kikki.K – from the ground up, to have: 120 award winning retail stores in 5 countries; a passionate team of ~1,500; a reputation for innovation & service excellence; an online store serving stationery & design lovers in over 150 countries… and total revenue of around $650m.

For over 20 yrs from start-up to mid 2021, Kristina won the hearts & minds of millions the world over, as the creative force and personality behind what was an authentic, founder & purpose led brand. After a tumultuous experience thru the Covid pandemic – with forced closures of her stores – Kristina lost control of kikki.K and parted ways in heart-breaking circumstances. A riveting story with many learnings.

She has since bounced back – on a mission to inspire & empower 101 million people the world over to discover and chase their dreams.